For our Spring/Summer 2012 campaign, we wanted to expand upon the color-blocking concept we launched Lookmatic with last season by bringing it into an organic environment that is uniquely California.

Luckily for us, we found the perfect spot to shoot with the opening of the bold and bright Saguaro Hotel in Palm Springs. This mid-century gem recently had a very colorful makeover with strong pop colors accenting its clean architecture against the iconic desert background.

We wanted a cinematic, narrative, quirky and youthful vibe, because our eyewear is all about accessorizing your personal style in new and exciting ways.

Thanks to everyone involved in the campaign! If you’d like high resolution images for your blog or website, contact us at press@lookmatic.com

Photoshoot credits:

Creative Director: Joe Cole
Art Director: Roanne Adams
Photographer: Patrick Fraser
Producer: Wildcat NYC
BTS Videographer: Andrew Ingalls
Stylist: Lawren Sample
Makeup and Hair: Sunnie Brook Jones
Models: Chelsea from Photogenics and Zane from Wilhelmina